Setting up your best lifestyle blog for women can be very rewarding, especially if you share your interests and passions with other women who want to hear about them. If you’re thinking of starting your lifestyle blog, here’s how to build an audience of loyal readers around what you love best.
Create a detailed plan
Before you start your new lifestyle website, it’s important to create a detailed plan—think of it as an outline for your business. This will help you define where you want your site to go and how you want it to function. Write down specific goals that you have in mind (i.e., a certain number of readers per month) and concepts or ideas that are important to you. Defining these details upfront will help ensure your new venture is successful from day one!
Why should you Start a Lifestyle Blog?
There are tons of reasons why you should be blogging these days. For example, there are some serious perks to sharing your ideas with others. The Internet is filled with content these days; if you want your voice heard above all that noise, you will need a platform where people can come together in communities and share ideas.
What’s a Lifestyle blog for women?
A lifestyle or mommy blogger is someone who writes a personal chronicle of her life experience. It’s an online journal where details about your day-to-day routine are shared. Your readers can learn how to live their lives better by following your posts, whether it’s about fashion food, family travel blog, or recipes. You can write on any topic you want — but make sure that what you share on your page is useful and entertaining. Share with us some thoughts below!
Understand your competition
If you’re going to be successful in any business, you must understand your competition. Even if you’re planning on carving out a niche with a certain group of consumers or clients, first take an objective look at what other bloggers in that niche are already doing. What topics do they cover? do they cover fashion food? How frequently do they post? What kind of images do they use? This information will give you insight into how your audience perceives online content and how best to serve them.
Who should start a Lifestyle Blog?
If you’re passionate about blogging about a subject that interests you—and you’re driven by building an audience or turning your hobby into a career—then it’s definitely worth giving lifestyle blogging a try. For many, it takes time and experience before they can call themselves successful at it. But even if your efforts fizzle out after a few months (or years), what have you lost besides some time? Certainly not all that much!
Map out an editorial calendar
Creating an editorial calendar helps you stay on track with your content creation. It can take a bit of time at first—but it makes it easier to generate ideas for new posts, schedule them in advance, and get into a routine of posting regularly. And don’t forget that consistency is key to building an audience. Without new content consistently flowing into your RSS feed, people will get bored and abandon you altogether—no one wants that!
Pros & Cons of Starting a Lifestyle blog
Making a living with a lifestyle blog for women is difficult. Readers may only visit your site sporadically, and if you don’t post very often—or at all—you’ll quickly lose followers. However, suppose you can find ways to engage your target audience (women who are mothers or family-oriented in general). In that case, you may be able to maintain an active presence on their Facebook or Instagram feeds. If they like what they see, they will keep coming back.
But it will take more than just posting pictures of beautiful homes and food—it takes engagement. You have to show them that you care about them as people, not just as customers. That means offering advice relevant to their lives and sharing stories from your own experiences. The key here is quality content; don’t write anything that isn’t worth reading!
Outline each week
Now that you’ve got your categories down, it’s time to plan what you want each post on your website to include. Most bloggers write once a week—although some do twice or even three times per week. Whatever schedule works best for you is perfectly fine. Please add these posts to your calendar, so you stay organized!
Dos & Don’ts of Starting a Lifestyle Blog
When starting a lifestyle blog for women, you’re in great company. But being part of that same community is also scary because there’s so much competition. That said, don’t let that deter you from starting your lifestyle blog/family travel blog/fashion food blog/health & fitness related blog. To give yourself a fighting chance, never giveup.
Outline an email outreach campaign for Lifestyle Blogging
Email outreach is an essential part of marketing your lifestyle business. You can’t just sit around waiting for people to find you—you have to go out there and introduce yourself. That being said, you don’t want your messages to be completely cold. People will be much more receptive if they get a personal email from someone with a reason to contact them.
Step-by-Step Guide to Start a Lifestyle Blog for Women
If you’re interested in starting your lifestyle (or any) blog but have no idea where to begin, you’ve come to the right place. In today’s post, I want to share a step-by-step approach to help you successfully build a thriving online business.
Determine what traffic you need
Unless you’re independently wealthy, a lifestyle business isn’t going to pay all your bills. Before committing yourself to start a lifestyle business (which means investing in time and effort), ensure you have a clear idea of how much traffic you need each month to earn enough income from ads or affiliate links. If it’s too low, then stick with your day job; if not, start developing content ideas.
Determine which keywords are important
Before you begin lifestyle blogging, it’s a good idea to determine which keywords you should focus on. This information can be found in your site analytics—by setting up Google Analytics (if you haven’t already), you can see what keywords people use to find your site. Use these terms as a starting point when writing your first few posts. If they bring more visitors over time, continue writing about them!
Buy a good domain name
The domain name is your online identity—it’s what people use to find you. A domain name is like buying a home address (even if it’s virtual). A great domain name conveys information about your business while inspiring trust in your audience.
Buy a Good Hosting
To keep your website online 24/7, you will need professional hosting. If you want your site up 24 hours a day, seven days a week (and who doesn’t), you will need managed WordPress hosting. This type of hosting is available at companies like SiteGround or BlueHost. You can also go with a company like GoDaddy, but they don’t offer Managed WordPress hosting.
Most famous CMS (Content Management System) is WordPress. There’s a good reason it’s so popular among website owners—it’s relatively easy to set up and can handle just about any site you want to make. If you’re interested in starting WordPress, go for it.
Theme Selection & Customization
Once you’ve identified your target market (women generally), it’s time to choose a theme. WordPress is a free platform that makes it easy to find customizable themes that fit your niche. It’s important to select a great theme and customize its colors and logo so that readers immediately know what they’re getting into.
Hire a freelancer from Upwork or Freelancer, or Fiverr
Need a writer? Hire someone from Upwork or Freelancer, or Fiverr. These are virtual marketplaces for freelancers with thousands of writers, editors, photographers, and graphic designers at your fingertips. Depending on what you need to be done—from concept development to content creation—you can hire someone from anywhere in the world at an affordable price.
Set up Google Analytics & Search Console
Before you can even think about hitting publish on your first piece of content, you’ll want to track your website’s traffic. Google Analytics is a free web-based tool from Google that shows you traffic information (among other things) for your site. You’ll need both Pageviews and Unique Pageviews for each piece of content. Search Console is another free tool from Google that allows you to see what type of search results are generated by your website.
Start Publishing Content
The core of every successful lifestyle blog is content. If you’re interested in blogging about family fashion food, family travel blog, and everything in between, you need something interesting to say! When creating your content strategy (as discussed below), take some time upfront thinking about how you want your target audience to perceive you and how your brand will differentiate itself from other competitors. What makes you different? How are you going to carve out a niche?
Do SEO – Search Engine Optimize your Content
Your content needs to be optimized if you want to get found on Google and other search engines. Search engines read web pages differently than humans do (they see words as only one of many factors that contribute to a page’s rank). So if you want to write quality content and your site’s content shown in search results, it has to be in a format that gives search engine robots a good idea of what your pages are about. This process is called Search Engine Optimization or SEO.
This may seem like a no-brainer, but you’d be surprised how many people give up their blogs after only a few months of posting. If you want your blog to succeed, treat it like a business and post regularly. Commit yourself to at least once per week. Once you get into a routine, it will become second nature and won’t feel like such an effort.
Find Your Voice: Even if you have something unique or interesting to say about any topic, if readers can’t tell who wrote your posts (because they all sound exactly alike), they aren’t going to come back often enough for you to grow an audience. So spend some time thinking about what makes you different from other bloggers—what is your style?
You don’t need a ton of money or fancy tech equipment to get your lifestyle blog for women off the ground. You need passion, an idea (or several!), and some hard work! Be sure to check out our other posts on how to create a lifestyle-blogging brand in more depth: What is a Lifestyle Brand? What Makes A Great Lifestyle Brand? How to Develop a Strong Lifestyle Blogging Brand? Happy blogging!