There’s no denying that technology has changed how consumers make decisions. Digital marketing has grown so much in popularity that many companies are ditching traditional marketing techniques in favor of the digital route.
In today’s digital age, it’s easier to figure out what your target audience wants and how to reach them, and there is no shortage of tools available to make this happen. Here’s how you can move away from traditional marketing and confidently embrace the digital realm.
If you want to know, what is content marketing & how it can help your business to grow, read here.
The Rise of Digital Marketing
It has been rising for years, but it’s become more difficult to ignore. Over 2.37 billion people are using the Internet worldwide and using their phones to browse what they want to buy before ever stepping into a store.
So it has become increasingly important to brands looking to grow their businesses.
The days of old-fashioned billboard and television commercials may soon be behind us as companies rely more heavily on social media advertising and viral campaigns to promote themselves.
What Is Traditional Marketing
Digital Marketing has been a rapidly growing industry because businesses have begun to see its benefits over traditional marketing. Traditionally, if you wanted your product or service to be seen by more people, you would need to find a way to advertise on television, radio, newspapers, and magazines. This can be very expensive and time-consuming.
Traditional marketing usually reaches people in your local area. With digital advertising, this isn’t the case at all.
The Evolution from Traditional to Digital
When marketing first started, it was simple. You would create some ads, newspapers would print them, and that was the end. But over the years, the industry has evolved significantly.
The Internet has made it easier for businesses to promote their products in various ways. As a result, digital marketing has become the primary form of marketing because it’s cheaper and more effective than traditional methods.
For example, Google Ads can cost less than $1 per click but are highly targeted. In comparison, traditional forms like TV advertising or newspaper printing can cost upwards of $5 per impression.
(impression-the number of times an ad appears). Many businesses have turned to digital advertising to reach their audience because they understand its effectiveness.
Where Does Traditional Marketing Still Work Best
Traditional marketing, as a general term, refers to all the activities involved in promoting a product or service outside the company. This includes everything from advertising and branding to public relations and event management.
The idea behind traditional marketing is that it’s less expensive than digital. It can also have more positive effects because people are often more inclined to trust someone they’ve met face-to-face than an ad on their computer screen.
However, many industries are now beginning to see a limit to what traditional marketing can do for them. One such example is the fashion industry.
How to Use Both Forms of Advertising Effectively
It’s important to use both traditional and digital marketing to reach the broadest possible audience. Here are some tips for how to do that:
- Partner with local media outlets for coverage.
- Contact your friends, family, and social media connections for word-of-mouth promotion.
- Have an active presence on social media channels like Facebook, Twitter, Instagram, and LinkedIn.
- Create an email list to discuss new products or discounts with potential customers.
- Offer coupons through a print newsletter.
- Run a sweepstakes campaign where subscribers get a chance to win big prizes.
These strategies can help you promote your business using traditional forms of advertising and digital methods such as online ads, search engine optimization (SEO), and online video ads.