Introduction to Artificial Intelligence (AI)
Artificial intelligence, or AI, can mean many things depending on its context. In the simplest terms, it refers to machines programmed to process information and make human-like decisions based on the data they collect.
This technology can benefit any business, particularly those with an e-commerce presence. With this list of 10 ways artificial intelligence can help your e-commerce business grow, you’ll learn how AI can be used and implemented correctly for maximum success.
1) Improved Customer Support
Adding artificial intelligence to your eCommerce business can help reduce customer service costs and improve the quality of support you offer. An artificial intelligence chatbot can resolve the issue when something goes wrong with a customer’s order.
Plus, these bots can make recommendations on items or brands based on previous conversations with customers. AI technology can also provide sentiment analysis for messages posted to social media about your company and track what types of content are being shared across the web.
2) Faster, better logistics
A lot of eCommerce merchants struggle with a couple of particular issues. One is the automation of logistics. Getting shipments from the warehouse to the customer’s doorstep faster and at less cost will help you grow your business.
A second issue is more advanced predictive analytics that can ensure you always have items in stock for future customers’ needs. Both of these issues can be solved with artificial intelligence!
3) Creating more engaging customer experiences
One of the ways that AI can help your eCommerce business grow is by allowing customers to better engage with your company through more personal customer service. Using chatbots, you can create more personalized customer experiences that appeal to specific customer tastes and individual needs.
4) More Personalized Recommendations
AI will be able to use your customer’s past preferences and behaviors to offer personalized product recommendations. You’ll never have to worry about whether a purchase will satisfy the person on the other end of your transaction.
5) Improving sales forecasting
Forecasting customer demand is the top challenge for growth in e-commerce businesses. The more accurate these predictions are, the less inventory will be left over, leading to increased sales volume. AI can help by giving a forecast based on historical data, like how many products were sold per day on a specific date during the previous year.
6) A Better understanding of your customers
Artificial intelligence can help your e-commerce business grow by understanding what your customers are searching for. One of the major driving forces behind a person buying anything online is their search history. With AI, marketers can gain insights and quickly adapt when someone changes their mind about something or has questions about products.
7) Reducing the fraud rate
Fraud prevention is a significant issue for many e-commerce companies, but AI can help combat this. There are now algorithms that will detect suspicious activity and fraudulent purchases using what is called machine learning. The company has not had to program these algorithms; they can be trained using big data instead.
8) Cutting cost of operation
An e-commerce company can significantly increase its success rate by lowering costs and maximizing inventory. There are various ways that artificial intelligence can help with this goal.
One way is by collecting as much data as possible to understand better which products do well and when they do well. This can save money by removing the need for people on the ground or staff working in warehouses to keep track of these things manually, helping keep the overhead low.
9) Streamlined data collection and analysis processes
By streamlining data collection and analysis processes, business owners can have their hands on actual numbers faster than ever. With a few clicks, managers can pull detailed reports from raw data.
10) AI may be able to predict trends before they happen (similar to Big Data but at a speedier pace.)
It seems like just yesterday that we were hearing about how Big Data would revolutionize business, but now it’s artificial intelligence’s turn to step into the spotlight.
One of the main benefits of AI is its ability to predict trends before they happen. With advances in machine learning and predictive analytics, machines can learn from past experience, take what they’ve learned, and make predictions about future events or patterns.
After discussing all the above benefits of Ai, and its use in improving customer experience, better logistics, engagement with customers, improving sales, and cutting the cost of business, we can safely say Ai is a great thing to use in eCommerce businesses.
You can read about the Top 10 unique business ideas if you want to start a new business.